Packagingarts® was asked to develop an identity and visual language for The Perfect Purée of Napa Valley brand, creating a system for both packaging and sales collateral.
In the development of this system, flavor becomes hero, reinforced by color-blocking and classic fruit and food photography. Along with effective use of white space and classic, clean type, the result is elegant and timeless and speaks to the quality of the product at all consumer touch-points.
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